Operating a successful Internet marketing business from the comfort of your home may require that you learn to become proficient at many different skills. Writing effective sales letters with the ability to convert readers into sales is one of these skills that you may be responsible for doing. If you would like to get 4 heads up effective tips on how you can write high conversion sales letters then this article is just what you need
Start by relating a story
Most people can’t resist a good story that they can identify with. When I write my sales copy I like to tell my readers about some of the mistakes I made as a new Internet marketer.
That is something that a lot of Internet marketers can identify with because we all make mistakes especially when we first start out.
There are many things that you can tell a story about when writing your sales copy. The mistakes we make, the excitement of our first sale, the nervousness we felt before we started our first sale campaign. the list goes on.
Relating a story is a very effective way of building a connection between you and your reader. The great thing about it is that you can apply this strategy to any market or niche.
Never try to fake your readers out
Another thing you should remember to do is to never try to fake your readers out by telling them things that are not true. Nothing is worse than a Internet marketer who makes up un researched facts about the subject or niche that they are talking about.
If you don’t know about it don’t write sales copy about it unless you do the research needed to bring you up to speed on that subject, niche or product. Be able to back up your sales letter content with actual facts.
This is also true when taking on a subject or niche that you may know something about. Still take the time out before creating your sales copy to do the research to attain the best quality content for your sales letter.
When you are trying to write a high converting sales letter you should know what makes you potential reader react, what motivates them to your desired effect. That calls for research if you want to relate to the individuals in a particular niche.
Try to write to the people that will be reading your sales letter… Speak their language
To know the people or niche market that your sales letter is written for you have to do the research. To talk to them you have to know the “language” the “lingo” used to communicate in that niche.
Understand that different niche markets have different words they use that pertain only to that niche. For example, people that are into the golfing niche will have a different lingo or language than someone in the skateboard or video game niche.
The main reason you want to use the particular lingo of the niche your sales copy is trying to reach is to make your audience comfortable with you. Relax them by becoming able to talk and communicate on their terms.
Shorten your paragraphs and sentences
This part of writing or creating a sales letter is often overlooked or not considered at all. Why? Who’s to say. Don’t b fooled! Keeping your paragraphs an sentences short and to the point is very important.
Long sentences and paragraphs not only tend to bore the reader but also scare them of as well. Long Sentences and paragraphs look to much like a lot of work. It turns the potential customer away before they even read your sales copy.
In this day and age of instant gratification, short and sweet is always better. Here is a rule of thumb to go by if you would like a guide to adequate sentence and paragraph length.
When writing sentences keep aware of how many lines and words you use. Typically handwritten or typed line should be made up of 10 – 12 words. Try to keep your sentences two lines or less. It is a good practice to use shorter sentences between longer ones to mix up your sales copy and keep a flowing and conversational style of writing. Don’t forget to use shorter words to make shorter sentences.
You should try to limit your paragraphs to 3 or 4 sentences at the most. Any longer than that and you stand the chance of loosing your reader no matter how good your sales copy is. When writing sales copy 2-3 sentence paragraphs are perfectly acceptable.
Your main goal is to keep your reader reading your sales letter.
I hope that you will use these 4 tips to enhance your sales letters.
If and when you do it will definitely help your sales conversions to rise
About The Author: Tony Sanford has been associated with internet marketing and starting home online businesses for the past 8 years. He is also considered by some to be an expert in this field.
Tony is the owner and creator of his own successful internet marketing help sites. He has devoted years of his internet marketing life to offering internet marketing help and advice to all those who are interested in starting or enhancing their own successful home online business through his internet marketing articles and help websites. Tony is one internet marketer who really seems to get the greatest reward and success by helping others reach their home online business goals.
Find out more about internet marketing, how to write super effective sales letters or how to improve you overall online business success by visiting my web site and taking advantage of the special offer. You will also get five valuable internet marketing special reports instant download “FREE” just for visiting Go to http://www.sasonlinebusinesssuccess.com