Everyone makes mistakes in business but there are some rather common ones in Internet marketing. By avoiding the pitfalls others have fallen victim to, you and your business will benefit greatly.
Not Using Website Analytics
Internet marketing lives and dies by a website. If you aren’t getting traffic or not getting the type of traffic you would like, you need to figure out how to fix it. This would be impossible if you don’t have some sort of tracking mechanism in place to keep track of what is happening on your website.
Google offers Google Analytics and there are many other free and paid type services that will show you where your web traffic is coming from, what pages they are viewing, and how many overall visitors you are receiving. This is valuable information. By not doing it, you are simply leaving out a huge piece of the Internet marketing puzzle.
Not Remaining Timely
Maybe you design or pay someone to design a great website for you. Once it’s up and running, you can’t just let it sit and do all the work. Many marketers think once the website is up, the work is done and that is simply not true. You need to constantly be tweaking the website to make it better and putting relevant content on it to stay up to date. This should be a part of any marketing plan.
Not Using Viral Marketing
The concept of viral marketing as we know it today was unheard of just a decade ago. But today it is a powerful force that should never be overlooked in an Internet marketing strategy plan. There are a number of ways you can use viral marketing to your advantage, depending on the type of business you run. Something as simple as putting a link to forward a marketing email to friend is a great way to use viral marketing that nearly any business can use.
You can also offer incentives for customers to spread the word about your business. Even producing a cute or funny video that has to do with your business and putting it on YouTube has the possibility of some great viral marketing if enough people see it and forward it to more friends. The key with viral marketing is to give your audience high quality content or product so much that they will want to share it with their friends.
Not Having a Clear Call to Action Placed Above the Fold
The moment a visitor lands on your website, you need to capture their attention with a call to action. This should be “above the fold.” That means it needs to be on their computer screen without them needing to scroll down to see it. It doesn’t need to be the product you are ultimately selling. In fact, it’s better if it’s something free you’re offering that you want them to sign up for, such as a free consultation or a free ebook. This gets them in your sales funnel and will help you “hand hold” them as you coax them to buy your product.
Giving Up Too Soon
Internet marketing takes a lot of hard work and time. Although some may claim you can get rich overnight with it, that’s simply not reality. Even the best SEO strategy may not show any results for many weeks or months. Don’t be tempted to quit because your business doesn’t explode with growth and profit in the beginning. Be consistent and continue to take action and your hard work will pay off in the end.
Everyone makes mistakes. There are certainly mistakes that can be made in the Internet marketing business. By avoiding some of the common ones you can get your Internet marketing business off to a great start.