Pinterest has captured the attention of millions of people with a unique platform that allows its users to expresses their interests, desires, and ideas through visually appealing images on virtual bulletin boards. With the frenzy around Pinterest also comes the perfect opportunity for marketers to leverage its compelling virtual nature and weave it into it a social experience with their business.
Here are five ways brands can leverage Pinterest now:
1. The “Follow Me” Button
The simplest way to get Pinterest followers to your company’s Pinterest page is to put a “Follow Me on Pinterest” button on your webpage in hopes that people will click it. Make sure you provide quality content for them to follow. Update it frequently so your boards don’t go stale. It’s also important to remember that a user’s choice to “Follow” may not be brand specific, but board specific. This gives you the opportunity to segment your followers in ways relevant to your business. A well-designed strategy will have you add “Follow Me” buttons in places appropriate to the segment.
Share Your Authenticity
Show your audience you’re a real person. Pinterest allows a business to show its consumers there are really people behind it. You can share experiences, recipes, hobbies, and the like with customers. While this shouldn’t be the bulk of what you’re sharing, it can be a small portion of it to show the person or people behind the scenes of the operation. The more they get to know you, the more they’ll feel they connect with your business.
Link Back to Your Business
Is your business something with visual appeal? If it is, you can pin professional photos of your products or services and link back to your website. For example, if you own a restaurant, you can pin great recipes or recipes you create, both with great pictures, and link back to a landing page on your website. This makes it easy for Pinterest followers to become customers once they notice your picture and are naturally intrigued to visit the link where the picture came from.
Be a Resource for Customers
If you have a service-based business, consider pinning some eye-catching short tutorials and how- to articles. Pin some tasteful photos that illustrate what you’re trying to teach and have them link back to a media story, blog post, or wherever else the educational material might be on the web.
It’s important to meet your customers where they are. If they have a need, fill it. People are much more open to look for new products and services when they have a problem. If you are there to help them fix the problem, they will be much more receptive to what your company is offering.
Share and Share Alike
If you want to promote your business on Pinterest, you can’t make your pins all about your business. You need to focus on more than just yourself. Re-pin interesting things others are doing. Re-pinning something someone else pinned is the ultimate compliment on Pinterest. If you do it on a regular basis, you will have people take notice of you.
There are so many strategies you can use to promote your business on Pinterest. Gone are the days of hardcore marketing. Today people like to feel connected with the people marketing to them. There are a number of ways you can connect with your customers to help get the word out about your business.