The twenty-first century ushered in a whole new way to stand out in a crowd: personal branding. While branding for products has been around for years, branding yourself is still relatively new. If you brand yourself, that means you need to market yourself. What better way than to use the fastest growing social network on the web: Pinterest.
Branding is the new way to differentiate yourself in today’s marketplace. Today’s phenomenon of Pinterest takes this to a whole new level. It looks like Pinterest is here to stay and it’s filled with endless possibilities of ways to brand yourself yet to be explored.
Showcase Your Work
Whatever you do, whether it’s photography, floral arranging, blogging, or graphic design, Pinterest is perfect to display your work in one place and showcase it in a compelling way. It will make you stand out and really make name for yourself. Most people aren’t doing this yet and it gives you a way to be a trend setter.
Pin Your CV or Resume
Believe it or not, Pinterest can be a great ally in your quest to find the perfect job. Gone are the days of boring paper resumes. Today you need to be innovative and visual. Pinterest is just that and more. In fact, Pinterest may give the seal of approval for those trailblazers who experimented and were innovative with their visual résumés when it was still not fashionable to do so. Personal branding is all about standing out and making Pinterest a part of your resume is certainly a way to stand out. The ideal solution might be to create your “resume” as a website and incorporate Pinterest as an element of the website. Or, you can have your entire resume on Pinterest and simply send potential employers there.
Create and Update a Reading List About Your Profession
If you want to show you are passionate about your profession, create a board of your favorite books and books you want to read on your chosen profession. You can leave comments about each book, too. It also goes without saying, if you’re a published author, make sure you include your own books, as well.
Flaunt Your Creative and Innovative Spirit
You don’t have to showcase your own work to show how creative you are. Start a board of things that inspire you. Pinterest can go a long way in underscoring your creative flair. The collection of your boards displays who you are as a person. They speak about who you are and prove you are an innovative spirit.
Support Your Favorite Charity & Non-Profit
You can be an active contributor by pinning quality content for your favorite charity or non-profit organization. If you believe in making a difference as a part of your life, Pinterest can help you in that quest. You should only do this if you truly support the charity or non-profit. But if this is a part of who you are then you should proudly display it on Pinterest.
Pinterest is a great way to show off your personal brand. It allows you to showcase your talents and who you are as a professional. You can use it in many different ways to show what’s important to you and what you are passionate about.