If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Robert Scoble wrote a piece yesterday that advertisers are starting to look beyond just pages views and visitors to the value that traffic is really worth. In the end he asked the question

“How can I take my art further?”

I used to get obsessed about my traffic but you are right and the thing that I have started to look at is how the blogs that I have and the blogs that i follow are a bit of an echo chamber.

There is no reason in this day and age of the internet to just make incremental change but instead I have been looking a lot more at how I can really expand what people would expect to see from a blog. Over the last year we have seen blogs become communities a lot more than just commenting, Arrington at Tech Crunch and Problogger have job boards, many people are starting to build on forums and the blog is just a start to building a community with new articles as being the start.

There is good reason why we are doing what we do and for internet marketers we are looking for more traffic always but we should also be looking at what our traffic is worth to an advertiser. I have one page that converts almost nothing on 200 pageviews a day as the people are seeing the content, liking it and moving on.

What is more important than a pageview? There are a few things behind that visitor.

How many pages is that visitor looking at?

How long is the visitor hanging around for?

Is there a good chance that the visitor is going to come back?

How much chance is there that this visitor will trust you enough to buy?

These questions are stepping stones in the value of your traffic. As you get visitors you want to move your visitors through these questions to the point where your visitors are loyal to your positions on subjects within your niche.

Building content on a daily basis is important but more important still is doing what the big hitters and opinion leaders are doing and that is to add tools and features to build community amongst your viewership.

When you are looking at your traffic everyday, hopefully from Google Analytics,  look beyond the pageviews and visitors and instead look at how deep your visitors are going and start quizzing in your blog about what people would like to see to build up their experience and stay on your site.

You would be amazed at the money being made with Google Adsense every day by people like you and me. Google adsense is one of the easiest way I have found to add extra in come to your website or blog.

It hardly takes any computer skill to implement Google Adsense ads into your website or blog. All you have to do is sigh up with Google for the Google Adsense program and get approved, which will take 2-3 days in most cases. Once approved google will automatically make you Adsense code. All you have to do is insert Adsense ad into your website or blog. That’s it.

With that said, now that you have your Google Adsense ads posted to your website you will need to drive traffic to it. For starters, everybody knows that content is king on the internet and search engines love it.

Fill your site with good quality keyword saturated content is the first step in getting you website noticed by Google and other search engines, keep you content up to date, try added new stuff weekly. RSS feeds also work nicely because it automatically ads fresh content to your site with no work on your end. Everybody likes that! I could go on and on about SEO but your web site content is probably the most important thing of all. People searching the web love information.

I would recommend finding out as much as possible about SEO, ranking high in the search engines will be worth the work, times a million.

Placement of your Google adsense ads will also play a huge factor in the amount of clicks you get on you adsense ads. I have found that a large horizontal banner right under the header works best. You will also wont to customize you ads to go with the theme of your website, so they look a little more like content and less like ads. People will be more apt to click on them the ads that way.

Google does set some limiting on what you can do to the ads. You are going to wont to read terms of use with Google adsense. Reading terms of use is a very important step. You do not wont to get shut down for something you were not aware of.

There is also many other ways to get traffic to your adsense ads, here is a list of a few that have worked the best for me.

1. Submitting articles just like this one to article sites. This is a great way to get your site out there. Just write a good article on any subject that you no a little about. Ad a link to your site at the bottom and that’s it. If people have found what you have written interesting they will in most cases take a look and your site. Best of all it is free advertizement for you. There is also software out there that will automatically submit your articles for you and save you a ton of time.

2. Get your site linked to as many high-ranking sites as possible. This can be down by contacting high-ranking sites with similar content to yours and requesting them to add your link in there site. This will help you get index in search engines faster and increase your page rank. Search engines like a lot of links from other high ranking sites. This makes you look more important to them.

There are hundreds of ways to promote your site. I recommend just sticking to a few simple methods to start with. It is very easy to get over whelmed if you try doing too much.

Three great tips for making sure that you survive as an affiliate and make all the commission that you want. 

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

Read the rest of this entry »

Your new business will benefit a lot from various Internet marketing methods. But you don’t have to spend millions of dollars just to get some decent exposure for your company. There are ways to make your business be seen and felt without doing overkill with your advertisement expenses.

Make use of your online power - through Internet marketing. Here are simple methods that you may employ to boost the visibility of your business without shelling out more than what you can afford. However, these techniques need patience and some footwork to produce agreeable results.

Firstly, you need a website before you can make use of these low cost Internet marketing strategies. So go create one or hire a web developer. It will display your products and services. This will be used in employing the following Internet marketing techniques.

1. Affiliate Marketing
This is the process of recruiting a network of smaller websites known as affiliates to drive targeted traffic to a website. Ad copy and links will be provided by the advertisers. You will have to pay a certain percentage of the sales profit to your affiliates.

2. Links
One of your goals should be to attain a good ranking with search engines. One way to do it is through link building. This could be done through trading links to other businesses that are related with yours.

3. Newsletters
Sending out newsletters to your subscribers (those who signed up for your newsletters) will help greatly in establishing a good working relationship with your customers or prospective customers. It has to be short, sweet, consistent and written for a general audience.

4. E-mail Marketing
As one of the best cost-effective Internet marketing tools, it stays as a very important method of keeping your customers aware of your products and services. Just make sure to avoid spamming or soon enough you will have to close down you business due to complaints.

5. Articles
If you put quality content in the form of articles in your website along with your products and services, search engines will have to index your website. Getting you website indexed by popular search engines means more traffic for you.

6. Forums
Expand your Internet network is through joining forums that mainly discusses stuff regarding or related to your products and services. Actively posting responses or answers and asking relevant information will build your reputation as that forum’s member and boost your company’s visibility through your signature files. These signature files are those that go with your every post. Links to your website could be included in this signature.

Advertising had long since been a major determinant of a business’ success.  This would include the presentation of the product / service to the consumers.  What really matters is how it is presented to the target market to be able to capture it. Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness. What may be its advantages over other proven medium like the best-selling TV ads?

Advantages

1. Low Cost
Eventhough the Internet ad might be viewed as “classy” or far-reaching, as compared to other medium, this is far cheaper than most.  Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.

2. Capture market
Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be “hooked-up” into the net surfing sites that might have a link to your very own. Result, a great number of “hits” on your site!

3. Hassle free
All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad.  You may actually never have to leave your home to advertise!

4. Updated ads
Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change.  If so, change in the site is very minimal and may be done easily at home.

Disadvantages

1. Scope
Limited market may be captured if one would solely use the Internet Ad for advertising.  Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.

2. Additional cost
If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.

Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service. The aim of Internet ad is to offer the widest range or “Maximum Exposure” of the brand at the least possible cost. Now, does that not sound good or what?

For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories. Banner advertising played a major part in market trafficking all over the internet and many individuals and companies have bought themselves these cheap internet banner advertising. Some made use of it financially; others have no idea on what to do with it.

With your cheap internet banner advertisement, would you just sit in front of your computer and wait for people to notice you? Would you let your company get trampled by other company’s marketing strategies?

Okay, so you admit you bought internet banner advertising, but does that mean you won’t do anything about it because it costs cheap?

These following steps will help you get up on your feet and make your cheap internet banner advertising priceless. With these simple instructions, there will always have traffic on your website.

First, to be able to capture the attention of your target audience, your title and topic should be thought of with concern.  You have to make the people believe that your cheap internet banner advertising is worthy of their time. The advertisement has to meet the audience’s need.

For the people to bring attention to your internet banner advertising, you should be able to raise the curiosity and convince the people. You should be able to deliver your products or services with strong words that may lead the target audience at deciding.

You should be able to constructs words on your advertisements that could lead the target audience that you are directly talking to them to give a sense of familiarity on your services.

As you persuade the people by calling for them and directing them to buy or entail your services, they give importance to your business proposal. Your cheap internet-based banner advertising will become one of the sought for ads there are.

Make sure to present your ads to the global community repeatedly to get them familiar with you and your services.

Always remember that having a website doesn’t mean it could sell products by itself.  You must be sure to accompany it with marketing strategies. By buying banner advertising, you or your company would save time and money while achieving market sales.  These internet banners advertising may come cheap, but it could lead you or your company to riches.