First of all I have to say that fast food marketing just like most consumer goods is a commodity that can be marketed on it’s strengths while totally avoiding it’s weaknesses. That is the food can be created easily and changed with a marketing plan to improve sales and to do product testing. Here are a few things that marketers have done great in the past to sell us fast food.

How fast food marketing Works

Sell to the kids and the adults follow – In my house I would like to say that my wife is in charge but really it is the kids.  The commercials for McDonalds are obvious with the selling of the free toys but really the happy family in the commercial is selling to us adults. If you are tired and driving and looking for something to eat the kids may plead for the toy but we as adults know it will happy and serene once we get in the restaurant (I know, it is not really true and so do you). This is a great example of how fast food marketing sets a tone and an expectation.

How can we use this? Make sure that you marketing is not just selling benefits instead of features but keep it engaging to each part of the target market

Food as entertainment – TV Commercials are engaging and there are lots of times that the fast food marketing can crate a story that we can follow for 30 seconds of someone quiet and alone at home and then out and having fun with friends at a restaurant. In Canada Boston Pizza definitely does a great job of doing this. Selling the dream of inclusiveness and fun has always been a good motivator

How can we use this? Story telling is a great way to get your message across tell stories in emails, blog posts, and articles. Also selling to the inner needs of our customers

Pick Your Time Slot – Have you ever noticed when Pizza Hut puts fast food marketing commercials on TV? Not at dinner time while people are eating but instead later at night to catch the people too lazy to make something but still hungry. Just think (if you don’t do this already) If you are hungry at 8:00 at night and you see a pizza commercial with a phone number you can just order right away. Fast food marketing from the very beginning has tried to reduce friction to the sale by putting stores close to the neighborhoods and have had home delivery.

How can we use this? Make sure you are going to your market where they are and giving them an offer that is easy to use

There are lots of things we can learn watching fast food marketing from the big marketing businesses engaged in fast food marketing on how to capture, engage, and then get our target into our sales funnel. Watch the sales process of any big fast food chain and through fast food marketing you will see exactly how the process works for them and then drop it into your business.

OK, so you have probably seen the commercial but to know a bit about Vince I also found an interview that he did with CNBC a while back.

I really hated Sham Wow guy the first couple times that I saw the commercial, he seems to be a huckster and really aggresive in selling his product. Now that I have watched the commercial lots of times and had my daughter like it a lot I now have a different view of the whole phenomenon.

People hate to be sold and always have their guard up to a sales pitch, at least I tend to be that way. I think that Vince brings this to another level. We all know what a commercial is supposed to do, sell us it’s product, and instead of working on a buyers emotions Vince is really coming right out and selling hard, and aggressivly, selling benefits and features at the same time and this has apparently been very popular.

Another effective tool that Vince uses is the lower quality video and talking to the camera man, fast, and again showing the features like he is selling steak knives in the 80s.

Take a look at the video again and see what you think as a salesperson and marketer and not a buyer. It is really great

“How can I take my art further?”

I used to get obsessed about my traffic but you are right and the thing that I have started to look at is how the blogs that I have and the blogs that i follow are a bit of an echo chamber.

There is no reason in this day and age of the internet to just make incremental change but instead I have been looking a lot more at how I can really expand what people would expect to see from a blog. Over the last year we have seen blogs become communities a lot more than just commenting, Arrington at Tech Crunch and Problogger have job boards, many people are starting to build on forums and the blog is just a start to building a community with new articles as being the start.

There is good reason why we are doing what we do and for internet marketers we are looking for more traffic always but we should also be looking at what our traffic is worth to an advertiser. I have one page that converts almost nothing on 200 pageviews a day as the people are seeing the content, liking it and moving on.

What is more important than a pageview? There are a few things behind that visitor.

How many pages is that visitor looking at?

How long is the visitor hanging around for?

Is there a good chance that the visitor is going to come back?

How much chance is there that this visitor will trust you enough to buy?

These questions are stepping stones in the value of your traffic. As you get visitors you want to move your visitors through these questions to the point where your visitors are loyal to your positions on subjects within your niche.

Building content on a daily basis is important but more important still is doing what the big hitters and opinion leaders are doing and that is to add tools and features to build community amongst your viewership.

When you are looking at your traffic everyday, hopefully from Google Analytics,  look beyond the pageviews and visitors and instead look at how deep your visitors are going and start quizzing in your blog about what people would like to see to build up their experience and stay on your site.

It hardly takes any computer skill to implement Google Adsense ads into your website or blog. All you have to do is sigh up with Google for the Google Adsense program and get approved, which will take 2-3 days in most cases. Once approved google will automatically make you Adsense code. All you have to do is insert Adsense ad into your website or blog. That’s it.

With that said, now that you have your Google Adsense ads posted to your website you will need to drive traffic to it. For starters, everybody knows that content is king on the internet and search engines love it.

Fill your site with good quality keyword saturated content is the first step in getting you website noticed by Google and other search engines, keep you content up to date, try added new stuff weekly. RSS feeds also work nicely because it automatically ads fresh content to your site with no work on your end. Everybody likes that! I could go on and on about SEO but your web site content is probably the most important thing of all. People searching the web love information.

I would recommend finding out as much as possible about SEO, ranking high in the search engines will be worth the work, times a million.

Placement of your Google adsense ads will also play a huge factor in the amount of clicks you get on you adsense ads. I have found that a large horizontal banner right under the header works best. You will also wont to customize you ads to go with the theme of your website, so they look a little more like content and less like ads. People will be more apt to click on them the ads that way.

Google does set some limiting on what you can do to the ads. You are going to wont to read terms of use with Google adsense. Reading terms of use is a very important step. You do not wont to get shut down for something you were not aware of.

There is also many other ways to get traffic to your adsense ads, here is a list of a few that have worked the best for me.

1. Submitting articles just like this one to article sites. This is a great way to get your site out there. Just write a good article on any subject that you no a little about. Ad a link to your site at the bottom and that’s it. If people have found what you have written interesting they will in most cases take a look and your site. Best of all it is free advertizement for you. There is also software out there that will automatically submit your articles for you and save you a ton of time.

2. Get your site linked to as many high-ranking sites as possible. This can be down by contacting high-ranking sites with similar content to yours and requesting them to add your link in there site. This will help you get index in search engines faster and increase your page rank. Search engines like a lot of links from other high ranking sites. This makes you look more important to them.

There are hundreds of ways to promote your site. I recommend just sticking to a few simple methods to start with. It is very easy to get over whelmed if you try doing too much.

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day. Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do. Besides, think of the huge paychecks you will be receiving…

Shane Purcell-Infopruener- Make Your First $50,000 Online http://internetmarketinghoax.smmsite.com

Make use of your online power – through Internet marketing. Here are simple methods that you may employ to boost the visibility of your business without shelling out more than what you can afford. However, these techniques need patience and some footwork to produce agreeable results.

Firstly, you need a website before you can make use of these low cost Internet marketing strategies. So go create one or hire a web developer. It will display your products and services. This will be used in employing the following Internet marketing techniques.

1. Affiliate Marketing
This is the process of recruiting a network of smaller websites known as affiliates to drive targeted traffic to a website. Ad copy and links will be provided by the advertisers. You will have to pay a certain percentage of the sales profit to your affiliates.

2. Links
One of your goals should be to attain a good ranking with search engines. One way to do it is through link building. This could be done through trading links to other businesses that are related with yours.

3. Newsletters
Sending out newsletters to your subscribers (those who signed up for your newsletters) will help greatly in establishing a good working relationship with your customers or prospective customers. It has to be short, sweet, consistent and written for a general audience.

4. E-mail Marketing
As one of the best cost-effective Internet marketing tools, it stays as a very important method of keeping your customers aware of your products and services. Just make sure to avoid spamming or soon enough you will have to close down you business due to complaints.

5. Articles
If you put quality content in the form of articles in your website along with your products and services, search engines will have to index your website. Getting you website indexed by popular search engines means more traffic for you.

6. Forums
Expand your Internet network is through joining forums that mainly discusses stuff regarding or related to your products and services. Actively posting responses or answers and asking relevant information will build your reputation as that forum’s member and boost your company’s visibility through your signature files. These signature files are those that go with your every post. Links to your website could be included in this signature.

Advantages

1. Low Cost
Eventhough the Internet ad might be viewed as “classy” or far-reaching, as compared to other medium, this is far cheaper than most.  Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.

2. Capture market
Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be “hooked-up” into the net surfing sites that might have a link to your very own. Result, a great number of “hits” on your site!

3. Hassle free
All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad.  You may actually never have to leave your home to advertise!

4. Updated ads
Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change.  If so, change in the site is very minimal and may be done easily at home.

Disadvantages

1. Scope
Limited market may be captured if one would solely use the Internet Ad for advertising.  Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.

2. Additional cost
If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.

Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service. The aim of Internet ad is to offer the widest range or “Maximum Exposure” of the brand at the least possible cost. Now, does that not sound good or what?

With your cheap internet banner advertisement, would you just sit in front of your computer and wait for people to notice you? Would you let your company get trampled by other company’s marketing strategies?

Okay, so you admit you bought internet banner advertising, but does that mean you won’t do anything about it because it costs cheap?

These following steps will help you get up on your feet and make your cheap internet banner advertising priceless. With these simple instructions, there will always have traffic on your website.

First, to be able to capture the attention of your target audience, your title and topic should be thought of with concern.  You have to make the people believe that your cheap internet banner advertising is worthy of their time. The advertisement has to meet the audience’s need.

For the people to bring attention to your internet banner advertising, you should be able to raise the curiosity and convince the people. You should be able to deliver your products or services with strong words that may lead the target audience at deciding.

You should be able to constructs words on your advertisements that could lead the target audience that you are directly talking to them to give a sense of familiarity on your services.

As you persuade the people by calling for them and directing them to buy or entail your services, they give importance to your business proposal. Your cheap internet-based banner advertising will become one of the sought for ads there are.

Make sure to present your ads to the global community repeatedly to get them familiar with you and your services.

Always remember that having a website doesn’t mean it could sell products by itself.  You must be sure to accompany it with marketing strategies. By buying banner advertising, you or your company would save time and money while achieving market sales.  These internet banners advertising may come cheap, but it could lead you or your company to riches.