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Last year I bought a long MP3 of a two hour interview that Russell Brunson did with a guy that made something like 10 million dollars from magazine and TV advertising for a male enhancement product. I was not interested in the product or even the ads but more about the process of building a giant business and the interview was fantastic.
There have been lots of articles I think written about what we as internet marketers should be doing every day to build a business.
First of all you have to look at what your goal for the day is. do you want to create new income streams or do you want to enhance the reach of your current sites and income streams.
I think that your most important daily priority or one of them at least is to do product reviews.
Product Reviews
A product review is not much different then a blog post, I actually create my product review as a kind of blog post. At the minumum you would be able to post and say
“This product is great, go buy it”
Well that is not good enough in almost any case there is in fact a few steps in the affiliate review process. Here are the steps.
I posted this as a comment on another blog but realized that it was in depth enough to put on my own blog as infomration that we can all use.
I use clickbank for a few of my products and the way that I use it often is by cloaking the link to clickbank within my review and then when people go to the site they will be going though my referral link. This way I should lose fewer sales by people just getting rid of my Clickbank hop link code.
I have a few bonuses that I offer when people buy a clickbank product through my review page. I will have about 10-15% of the people that buy through my review and up asking for these bonuses but I have had three or so requests over the last three months that did not end up buying through my link. I have three things to think about this. Read the rest of this entry »
I have nothing else to say then what the title says.
Affiliate marketing has been changing over the last couple of years and now it is not just good enough to have a site with lots of links. It is more important to build trust in your readers and offer them content that will give them a reason to trust you as a person that can offer them a solution.
I just read a great link laden article by Rae at SugarRae. The article goes into depth about ideas like building sites around specidif programs, building niches and finding products for them as well as great stuff on Cost per action and not letting your business by a one man band.
Read it and read the linked content. It may take a while but the stuff is fantastic.
CBTrends is a website that will do a great drill down for any Clickbank product that you are thinking of promoting.
As you go through the Clickbank Marketplace and find products that you want to market and sell as an affiliate you can goto CBTrends and just plug in the affiliate code and you will get some really useful stats.
There are stats that I don’t really care about like the ranking within the category of Clickbank but there are some great stats like
Gravity - Number of distinct affiliates who earned a commission by referring a paying customer to the publisher’s products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.
Earned Per Sale - Compare this to the products commission to see how much refunds there are. If the commission on a product is $20 and the earned per sale is $18 then you can do the math to see that for every 10 products sold there is one refund.
Refrerred % - This will tell you if the vendor is selling the bulk of the products or iff Affiliates are actually selling more.
CBTrends is a great resource as you are deciding which product to promote. If you are at all like me you will look at a niche and see 5 or 10 products and want to do some kind of breakdown of the 2 or 3 products that you will be promoting. I try to look at landing page quality and then jump into these stats to see what I can identify about the quality of the product itself.
One of the things that we really see a lot of is that if you are looking for any products that are Internet Marketing related there are no bad reviews.
Is every internet marketing product that good? If you look at some products they will bash everything else in the market as rehashed crap and you even hear about rehashed crap in the internet marketing forums. I have read a lot of these ebooks and tried a lot of the software and all of the software I have tried seems pretty good and a lot of the ebooks are pretty good to excellent but of course some really are rehashed crap.
OK, so lets say that you are doing a lot of reviews of products. do you only review good products? Do you only say good things about products that you review (not quite the same thing at all). Why not do a bit of bait and switch with product reviews.
Start writing reviews about popular products that are crap. The products are usually popular on hype alone but still all you will see is products reviews that glow about whatever the book is about, so be honest and write a review saying how you really feel about the product.
When you write a negative review you it gives you the opportunity to highlight a better product, your honesty will give you more credibility in the eyes of your readers. The other thing that doing a negative review will do is give your blog or review site a lot more range of emotion. No one really wants to read glowing review after review and keep coming back for more.
I am on Joel Comm’s email list and most of the emails that I receive are raving about one or another product, and these emails come every day. All of the positive reviews that you see do not mean much when you do not see that the person writing reviews hates anything.
Free Clickbank malls seem like a great idea. There is nothing like having 1000’s of pages that you own that can be searched for and found by anyone looking for any particular niche. Beats creating articles to point to the affiliate sites right?
Well the trouble with any clickbank mall is that there is nothing that makes the difference between you mall and the mall that your neighbor put up this afternoon. The pages are all the same and when google looks at the pages it sees exactly the same thing at your page as it does at your neighbors page.
Let’s look at how Google looks at any Clickbank affiliates page. If you want to create a page for any affiliate program, let’s say the Rich Jerk ebook, you put up some kind of content with a Clickbank affiliate link. Google sees the page and decides that it has words that it can rank for and gives it a bit of a black mark for pointing to an affiliate program. Now you rank number 372 in Google for the term “Rich Jerk Review” or something like that. To rise higher in Google you are going to have to have other sites point to your page, preferably with the link text of Rich Jerk Review…not ver likely. This is exactly what would have to happen with every page in your Clickbank mall.
If there is no competition for your Clickbank affiliate term then you do not need any links to rank high in the search engines for your keyword but if you have a clickbank mall each of your pages as I said before are the same so the only way that you can make a difference is lots of pages linking back.
No one has yet found a way to get linkbacks to pages with nearly no content so you will have to find a way around it.
The only way to successfully rank for Clickbank affiliate programs is to create keyword rich pages and have the content good enough to have other people (or yourself but that is another place altogether) link to your page.
I have written about how to write content, especially articles before and the fact that it should not take you more than a half an hour to write an article but this time I wanted to touch on content in different places and what you want to do to dominate your niche.
There is a guy making the rounds selling a $1500 system that is supposed to help you dominate Google and make lots of money. The program I believe is called Conversation Domination and when I saw the first few emails about it the salesmanship was great so I attended a couple of webinars that were supposed to teach me the system. At the end of the Conversation Domination webinar they do the big reveal and I am excited about a $97 ebook but no it is $15oo. Who wants to spend that kind of money. All you really need to do is drop content where it needs to be. I will show you my spin on it and then how I REALLY feel about it.
I mentioned over the last few days about how I have built 85 or so websites and most of them are not making much money.
I have also mentioned that I am going to open up about what I am doing and how to try to show how I am going to make 100,000 dollars in 2008 (the number is still looking really big to me).
Well here is a live example of exactly how I built a new site yesterday.
I have been building subdomains to my main domains for at least a couple of years and did this again yesterday. I got an email that I could buy some non smoking articles for $4.95. Now I know that $4.95 for 26 articles sounds cheap but this seemed to be a good niche to go after and was related to the whole fitness tips site in a way and it is getting close to new years eve. Read the rest of this entry »
Do you want to make money through the Internet but you don’t have enough experience or capital to start your own online business? You don’t have to worry, for a lot of online marketing options exist for you to start with. One of these options, and shall I say the best, is affiliate marketing.
Affiliate marketing provides first time online marketers like you the chance to market something online even without having your own product to sell. All you have to do is to sign up with an affiliate marketing program, which is usually owned by an online merchant or retailer, and start picking the products you want to promote. As an affiliate, you are paid by the merchant for your services on a commission basis, that is whenever you have directed a visitor to the merchant’s site and the visitor actually buys something.
I use 1 and 1 Internet. Some people will always complain about their support but they have been great to me and very cheap for all of my hosting.
Autoresponder Service
Get Response, When I was looking between AWeber and Get Response I continually saw reviews saying that Get Response got better deliverabilty rates then AWeber and they are a bit cheaper as well
Knowledge Stuff
SEO Book is $79 but the wstuff that Aaron Wall has in there is pure gold. I could not put it down when I first read it.
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