Introduction

The SEO Book by Aaron Wall is a wide ranging book that is put together to teach you how to optimize your website to get more visitors by ranking high on the search engines.The Search Engine Optimization industry (SEO) is a very competitive industry as well as one full of the riff raff of the internet promising thousands and even millions of visitors and often offering old outdated information as well as very dodgy advice that can get you banned from any and all search engines if you put it into place.

Over the last few years I have read literally thousands of pages of information about how to build a better site, how to rank well in search engines and how to make more money online. In the early days most of the people selling or giving away information were truly saints, they gave good info and they gave it free. Over the last three years or so the SEO market has definitely changed as the money is bigger and optimizing for search engines has become more complex and changes on a regular basis so it is tough to keep up with. Read the rest of this entry »

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

I use Google Analytics and so today I am looking at some of my worst performing pages, you know some of your pages will get 100 or more visits a day but other pages get 0 or maybe 1 pageview a week.

I set up my Google Analytics view so that I could see the number of pageviews over the last week and then scrolled way down to the bottom and for all the posts that had one view (some of them anyway) I went into my WordPress editor and looked at the post.

These are the questions that I asked.

What is the page about?

What are the keywords that this post should have?

Is there any post structure?

Is the topic interesting?

What can I add in content to fill out the idea that the post is about?

Can I add subheadings to the post itself

Page Analysis and Fixing

I would quickly analyze and then fix the page and save. Each page probably took about 5 minutes or so because the structure in the first place was already there. In some cases I did do a lot of rewriting of the content.

In one case I actually liked the new content enough that I changed the date of the post and made it my new post for the day…nice having content that goes back a couple or three years, most of my visitors had not seen this content ever.

Busy couple of weeks so far fixing my blogs and optimizing. I have also been posting up a storm over the last couple of days but still have not been adding many affiliate links like I should be.

This week, More Review Pages!

Well yesterday I finished off a weekend long process of optimizing the SEO on my WordPress blogs.

First of all, this weekend I only worried about on page optimizing as I have less control over off page optimizing although i am always looking for more links to my good pages.

So yesterday afternoon and last night I looked at every one of my review pages and optimized a few things

Page Title – WordPress has two ways that it makes a page title, the post slug, which is the name of the URL, the .html of the page and the page title itself. If you change the URL then all of your links into your page will be broken – not good. I did however optimize the page titles to include only or almost only the keywords that I wanted to optimize for.

Header tags – I have all of my post use the page title as a <H1> tag. I also tried to break up text to use the <H2> and in some cases <H3> tags. This makes the page more readable and better for the visitor as well as telling search engines what is important about your pages.

Keyword density - I know that this is a tough one. I found that i was not using the keywords that I was optimizing for on each of my review pages, sometimes not at all. I added some keyword density to all of the pages.

Cleaning up reviews – Some of the reviews were a little messy and I tried to make them cleaner and flow better. Optimizing for the end user not the search engines in this case

Read the rest of this entry »

I spent a few hours last night on wordpress seo making sure that all of my WordPress blogs were optimized, SEO was good and that the blogs were in fact running correctly. I went through a lot of steps but I have a bunch of blogs, some running WordPress 2.3 and some running WordPress 2.5 and did all of the optimizing for SEO at the same time.

Here are the wordpress seo steps that I took on each of the blogs

1. Getting rid of extra WordPress plugins – I got rid of all of the extra SEO plugins knowing that I was going to be using the All in one SEO Pack. I had a bunch of other meta tag stuff and URL rewriting stuff but I just wanted to standardize. Another plugin that I upgraded on all blogs was the Sociable plugin that puts little “Share this on social networking sites” buttons under each post. Read the rest of this entry »

Firefox is a great browser when compared to Internet Explorer. I know, the geek in me likes Firefox but most people are just rolling their eyes and saying

“Who cares about a browser with not much market share? My buyers don’t use it anyway”

Well there are good reasons to use Firefox, especially as a web business person. I look at Firefox as my portal to the internet as well as a research and content cration tool. basically I use Firefox as a very strong tool to build my business.

Here are some great extensions that you can use with Firefox to extend the ability that a browser can give you for internet marketing. Read the rest of this entry »

There has been a bit of talk over the last few days about how quickly blogs are ranking high for keywords and very quickly at that. Rosalind Gardiner of the Affiliate Blog talks about how she ranked in Google in 9 seconds and I believe her. Why would I believe it? Because I have done it myself. Here is how I ranked number 1 in Google in just a few minutes with one blog post.

I wrote a post about a fitness ebook called Turbulence training and one night while I was writing a follow up post I noticed that I typed Turbulense Trainig a few times (notice the S instead of a C in the name) I checked Google saw that there was no competition for the term so I tried it out as a post name and a couple of times in the post.

Well 15 minutes after I posted I did a search of Turbulense Training on Google and there I was at number 1 on Google for the term. I was pretty excited about this term coming up as number one as the misspelling I would have thought would be common. Well it isn’t.

Over the last two months or so I have been able to get only about 20 pageviews from the term Turbulense Training. This tells us two things. Firstly it is great and quite easy to rank for misspellings, but, secondly it is probably not as profitable as we might think. There is one thing to blog for long tail keywords but finding misspellings in them so that you can rank number 1 in Google is a bit of a lost cause