CBTrends

Posted by bill

January 22, 2008

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CBTrends is a website that will do a great drill down for any Clickbank product that you are thinking of promoting.

As you go through the Clickbank Marketplace and find products that you want to market and sell as an affiliate you can goto CBTrends and just plug in the affiliate code and you will get some really useful stats.

There are stats that I don’t really care about like the ranking within the category of Clickbank but there are some great stats like

Gravity - Number of distinct affiliates who earned a commission by referring a paying customer to the publisher’s products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

Earned Per Sale - Compare this to the products commission to see how much refunds there are. If the commission on a product is $20 and the earned per sale is $18 then you can do the math to see that for every 10 products sold there is one refund.

Refrerred % - This will tell you if the vendor is selling the bulk of the products or iff Affiliates are actually selling more.

CBTrends is a great resource as you are deciding which product to promote. If you are at all like me you will look at a niche and see 5 or 10 products and want to do some kind of breakdown of the 2 or 3 products that you will be promoting. I try to look at landing page quality and then jump into these stats to see what I can identify about the quality of the product itself.

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