Google is looking at enhancing the social aspect of its services and as we have seen in the last few years this may be the final closing of the social circle that google has been working on for many years and I think have done a great job of.
Eric Schmidt has confirmed that we could be getting “Google Me” sometime this Fall. This Google Me service will introduce what Google calls “a social layer” into online search, video and Google Maps.
What’s interesting to me is that this doesn’t sound like it’s going to be a stand-alone product — it appears the plan is to weave some social goodness into Google’s existing product base. Squeezing social stuff into their already successful products is probably Google’s best shot at getting widespread adoption — as I imagine it would be extremely difficult to get 500 million users to see the value in a competing service, and then decide to switch.
So lets look at what Google has so far in terms of a social circle. Post a post on Blgspot and using gmail someone can Buzz it and comment on it while at the same time Google is indexing all of the content. Then if I follow someone that has Use Google Buzz to like or Google Reader to share you content it will show up in the bottom of my search results.
I think Google already understands sharing and social. These changes by the end of the year are just going to be an enhancement in getting all of the services together.
The one disappointment in this is the fact that Orkut does not seem to be competing with FaceBook for any of the others in that social networking part of the internet.