I have been playing with autoresponders and broadcast emails to my lists for years and the same question always seems to come up.
How often to email your list?
Well the simple stupid answer is to email them only as much as you can without them getting pissed off and unsubscribing but really there is a lot more to it than that.
What you need to look at is how much you can give your list, how often, and how often can you pitch your your autoresponder list without them all getting offended and ignoring you in mass.
There are a few critical facts that you have to look at and for this example we will pretend that you are not building any leads on a daily basis at all and that you list is all opted in people interested in your message today.
How valuable is a subscriber?
First of all lets look at the value of each subscriber. Lets say that you have 1000 people opted in for a free ebook after coming to your site so they have not demonstrated any interest to buy, but they have shown you that they are interested in your message. This is very valuable if you can keep sending them content but at the same time free content is not going to make you any money so you will need to monetize them somehow.
If you can sell 5% of your list over the lifetime a $30 in commission product then you will make $1.50 per subscriber.
If you can send 10% to a page and you are making a 3 cents per pageview then each mailing is going to make you will make $1.50 per mailing.
These are not very exciting numbers but I think the magic comes in the mailing frequency. I make sure that I am sending a mix of links to my content, content directly from emails, and pitches to either my review of a product or a link directly to a product.
The best way to me is to really vary the mailings. We all get on lists where you get a pitch everyday and you know full well that the sender is just trying to sell us on todays hot product in fact I was on a list for a couple of weeks of someone that was mailing a pitch twice a day. Not Good
I have also gotten emails from people once every couple of weeks that was a pitch so I would have to look twice to see if it was a spammer getting though my gmail. Also not good.
How Often Do I Mail?
Finally there are guys like Travis Sago or the Lazy Marketer that will ramp up a pitch program with 3 or 4 emails of content leading up to three pitch emails and then you don’t hear from them for a while. The fact that they are offering value is great and keeps me on their list.
So circling back to the frequency question that I use is to do the following each week. And remember my lists are just the same, freebie seekers that opted in for a free ebook.
Here is what I do. I mail three times a week, one time mailing a tip that would be about 300 words or so, sometimes less, one time sending a link to a clickbank product, and the third time is a link to content on my site
I am a bit disappointed with this frequency and I believe I need at least one more and probably two more messages a week but as you notice I am only pitching one time And they will get opportunities to click on links on my site when I send them there.
When In Doubt, Mail More Content Often
Some people are really nervous about mailing 3-5 times a week thinking that they will be burning through the list but in this style you have to remember that you are giving a lot of free info and this is why the people signed up in the first place.
Now if you we’re to pitch everyday then there would be reason to worry and be considered greedy, but do you see how this is different? These guys will respect you more as you are giving and giving all the time.
On the other end of the scale. If you only send out an email once every week or two you may be thinking you are doing a favor by not cluttering the inbox, but are you really? You are not giving your prospects a chance to get owl know you, you aren’t giving them a much info, and with the huge amount of email we all get these days you will get forgotten in the stream as they have not been having a chance to build any rapport with them.