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Well yesterday I finished off a weekend long process of optimizing the SEO on my Wordpress blogs.

First of all, this weekend I only worried about on page optimizing as I have less control over off page optimizing although i am always looking for more links to my good pages.

So yesterday afternoon and last night I looked at every one of my review pages and optimized a few things

Page Title - Wordpress has two ways that it makes a page title, the post slug, which is the name of the URL, the .html of the page and the page title itself. If you change the URL then all of your links into your page will be broken - not good. I did however optimize the page titles to include only or almost only the keywords that I wanted to optimize for.

Header tags - I have all of my post use the page title as a <H1> tag. I also tried to break up text to use the <H2> and in some cases <H3> tags. This makes the page more readable and better for the visitor as well as telling search engines what is important about your pages.

Keyword density - I know that this is a tough one. I found that i was not using the keywords that I was optimizing for on each of my review pages, sometimes not at all. I added some keyword density to all of the pages.

Cleaning up reviews - Some of the reviews were a little messy and I tried to make them cleaner and flow better. Optimizing for the end user not the search engines in this case

I find that when I write a review page I just right what makes sense. I start a review with some kind of intro or even a problem that I ran into, a solution and then how the product gives the solution. I am sure I sould do a better job on my review pages but this weekend was all about more pageviews. I should not be ranking higher over the next few days for some keywords late in the buying cycle, the usually means the product names as people are starting to research individual products and know what they are looking for. They just have to find a concise review and a little push.

If you remember I wrote on Saturday how I fixed the rest of my page issues with Wordpress plugins and stuff and now I am back in the saddle just writing more content everywhere. I don’t want to touch any SEO for a while again as there is a point where you are working for hours to squeeze only a little more effectiveness instead for putting up good content to reach more visitors.

This entry was posted on Monday, April 21st, 2008 at 12:38 pm and is filed under seo.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.