Optimizing blog posts is an important part of your blogging. But what do you do with an older blog that is not very optimized so far? I use Google Analytics and so at times I will check through my stats only looking at some of my worst performing pages, you know some of your pages will get 100 or more visits a day but other pages get 0nly, maybe 1 pageview a week.
I set up my Google Analytics view so that I could see the number of pageviews over the last week and then scrolled way down to the bottom and for all the posts that had one view (some of them anyway) I went into my WordPress editor and looked at the optimizing blog posts.
These are the questions that I asked.
- What is the page about? – is the title obvious to the content?
- What are the keywords that this post should have? – If Google does not know what my pages is about how are they going to rank it?
- Is there any post structure? – Header tags and images to break up the content and make the post more interesting looking to readers
- Is the topic interesting? – I may think the topic is interesting and useful to my readers but if they get bored after the first paragraph then I have failed them.
- What can I add in content to fill out the idea that the post is about? – Is there anything missing that should be included in the post that I may have missed the first time through?
- Can I add subheadings to the post itself – This is also part of the optimization process making sure the headings are relevant and keyword rich
Optimizing Blog Posts and Fixing Them
I would quickly analyze and then fix the page and save. Each page probably took about 5 minutes or so because the structure in the first place was already there. In some cases I did do a lot of rewriting of the content.
In one case I actually liked the new content enough that I changed the date of the post and made it my new post for the day…nice having content that goes back a couple or three years, most of my visitors had not seen this content ever.
Busy couple of weeks so far fixing my blogs and optimizing. I have also been posting up a storm over the last couple of days but still have not been adding many affiliate links like I should be.
Using this process you can go in and fix each post in very short order. I think that most marketers as well as writing a few blog posts a week, you should also spend some time each week optimizing blog posts