Optimizing Blog Posts
Posted by: bill in Blogging, seo, tags: analytics, blogs, pageviewsIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
I use Google Analytics and so today I am looking at some of my worst performing pages, you know some of your pages will get 100 or more visits a day but other pages get 0 or maybe 1 pageview a week.
I set up my Google Analytics view so that I could see the number of pageviews over the last week and then scrolled way down to the bottom and for all the posts that had one view (some of them anyway) I went into my Wordpress editor and looked at the post.
These are the questions that I asked.
What is the page about?
What are the keywords that this post should have?
Is there any post structure?
Is the topic interesting?
What can I add in content to fill out the idea that the post is about?
Can I add subheadings to the post itself
Page Analysis and Fixing
I would quickly analyze and then fix the page and save. Each page probably took about 5 minutes or so because the structure in the first place was already there. In some cases I did do a lot of rewriting of the content.
In one case I actually liked the new content enough that I changed the date of the post and made it my new post for the day…nice having content that goes back a couple or three years, most of my visitors had not seen this content ever.
Busy couple of weeks so far fixing my blogs and optimizing. I have also been posting up a storm over the last couple of days but still have not been adding many affiliate links like I should be.
This week, More Review Pages!








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It’s funny how little tweaks like that can make a huge difference in search traffic and “stickyness”. Good post!
Making sure you amalgamate all versions of one piece of content to one url to prevent canonicalization is also essential to improving blog rankings. Nice post btw.