Sham Wow
- Posted March 10, 2009 at 12:37 pm
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Have you seen the Shamwow guy? His name is Vince and he is the actual owner of the product not just the TV face for it. I found a Youtube video of the commercial in case you have no idea of what Shamwow is.
OK, so you have probably seen the commercial but to know a bit about Vince I also found an interview that he did with CNBC a while back.
I really hated Sham Wow guy the first couple times that I saw the commercial, he seems to be a huckster and really aggresive in selling his product. Now that I have watched the commercial lots of times and had my daughter like it a lot I now have a different view of the whole phenomenon.
People hate to be sold and always have their guard up to a sales pitch, at least I tend to be that way. I think that Vince brings this to another level. We all know what a commercial is supposed to do, sell us it’s product, and instead of working on a buyers emotions Vince is really coming right out and selling hard, and aggressivly, selling benefits and features at the same time and this has apparently been very popular.
Another effective tool that Vince uses is the lower quality video and talking to the camera man, fast, and again showing the features like he is selling steak knives in the 80s.
Take a look at the video again and see what you think as a salesperson and marketer and not a buyer. It is really great
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its Great Video or I must say WOW . Never thought that A towel could do so many things
woh! Shamwow its really nice, superb..how much for it?
Great video. Making money online is not always as easy as people think.
Well, this is on par with that snuggly thing – not a robe and not a blanket. Very low quality production value, but everyone knows the product or has seen the ad somewhere. We can be annoyed by the pitch and/or the pitchman, but the end result is the exposure… and sales
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Great video. Definitely a great marketer.
This video is a great example of some tried and true marketing principles. Who ever is behind the copy on this one surely knows what they are doing.
Vince is definitely a pro. But I wonder how his recent legal trouble will affect his business.
Agressive? No doubt. He’s in jail for beating up a prostitute