No one has ever considered advertising an art form (or have they?). Perhaps if you watch American Advertising Awards on television, you might begin to believe differently as advertisers across the world take television adverts into an entire new realm. Be that as it may, tweeting is used for business purposes, advertising, branding, and social networking. The real art is to do it personally and still maintain the necessary image for your company, self, or marketing campaign. Tweeters without a personality have few followers if any, because they are simply boring. You can pick up the same information from the newspaper if you want an objective tone. No, the art of good tweeting is partially injecting your personality into a quick blurb 140 characters long and making it interesting.
Tweeting as in Art – Form Follows Function
The oft quoted term “Form follows function” is brief, thought provoking and still quotable 100 years after it was made. While few remember who made the statement or what they were referencing, the words themselves remain. This exceptional example of artful tweeting came from a rather lengthy statement on architecture from Lloyd Sullivan regarding the skyscraper. The full quote was “That form ever follows function. This is the law”. Sullivan would have been an exceptional Tweeter.
Whether or not form does indeed follow function (still a matter of lively debate), compressing a thought so revolutionary for the times and insightful into a few characters, is an example of the art of Tweeting and like most oft quoted excerpts applicable to many situations. Tweeting requires succinctness, but it can’t be butchered or approached with a jackhammer. Words are by nature delicate but when crafted correctly, nearly indestructible. Tweeting as an art requires remembering who the intended audience is,; asking if they would find what you are tweeting interestin; and then compressing that revolutionary (or not so revolutionary) thought into 140 characters or less.
Tweeting Artfully – There is a Time and Place to Tweet
Who are the best Tweeters besides those who by virtue of their celebrity status, poor behavior, or royal birth are considered noteworthy? Tweeting as an art can be startling, titillating, or simply a restatement of the mundane, so it can be viewed from a new angle and appreciated; what it need not be is garish, because there is nothing else to appreciate about it. That is a rather convoluted statement, but it makes sense when considered with Tweeting. Certain well known figures have committed gaffes so garish that what they tweeted was lost beside when and where they tweeted.
A popular film celebrity can tweet almost anything and probably gain followers if they post a good photo and some juicy tidbits of their personal lives. If the intention of tweeting is to gain notoriety or keep the name in the public eye, then titillating tidbits such as “We are tweeting from bed after having a romp.” Well, there is such a thing as too much information. As for any message that follows, that does not have to do with romping and whom they were with,….that was surely lost.
If notoriety was the Tweeter’s purpose then it was fulfilled. If on the other hand the Tweeter had a message but felt it was too uninteresting to be read without some extraneous detail designed to gain notice, should not be a surprise if no one pays the message any mind. Standard practice in tweeting says that a tweet should indicate where you are tweeting from. However there are places tweeting is completely inappropriate and worse; whatever message the Tweet was intended to convey is completely lost. Tweeting from court lost a lot of points and the message for a certain well now well-known American political figure. Does anyone remember what he was tweeting before the Judge brought the hammer down on him? Almost surely not, but they do remember that he was tweeting from his own trial.
Where Not To Tweet From
Tweeting from inappropriate places can be considered disrespectful or worse. All too often clumsy tweets cause the message to be lost in the furor of when and from where the tweet was sent. Tweeting can gain a wide audience for the professional, a lot of notoriety for the social commentator and brand recognition for a company. However it should be remembered the critics are followers. A Tweeter’s followers are almost always watching, and tweeting is a two way street.
What they don’t find interesting, they don’t follow. What followers find appalling, socially unacceptable or irresponsible they protest, after all the art of tweeting is about two way communication. There is a delicate balance that must be maintained to avoid losing the message in unnecessary or unfortunate details.
Saman Rashid is an experienced writer. She has been writing website content copy for more than three years.Contact Saman directly for professional, cost effective copywriting for articles, website content, press releases and sales promotion materials on her website, MS Copywriters.