Headline says a lot but it is in fact true. We all know how hard it is to build an online business. All the big hitters and gurus make is sound like it is really easy to make money appear out of thin air but we all know that his is not true.

So how would you be able to change you business overnight?

If I look at my day and what I actually achieve there is only one thing that really matters. Building backlinks to my content and building the content itself.

I have run across a couple of principles that are easy but true and that you can implement in your day planning or week planning and will give you more control.

The first principle is the 80/20 rule. We all know this rule but never really take advantage of it. Here is how you can take advantage of this right now. 80% of your income will come from only 20% of your content, pages, and sadly, your time. This means that all of that surfing for ideas. researching and everything else that is not building your personal inventory of links and content is wasted time. I spend a lot of time split testing, blog theme tweaking, and pissing around and I have to say that all of this time is completely wasted.

The second principle is the Parkinson Principle. The Parkinson Principle says that the more time that you give to a task the bigger that your mind makes it. We see this all of the time. You “research” a new niche, lets say dog training cause that one is oversaturated, and after a while you realize that you do not know much about it so you read forums, do keyword research, look for blog headers, go to the store to look at what there is for dog training and before you know it you have 150-200 subjects that you can write about. Well no one can write that much content at one time so you leave that and move on knowing that this is a great thing that you will have to get to when you have time.

Does that sound familiar, it is with me.

So this is what you need to do. Do the minimum instead of trying to get it all right. Right an article. post, or other content and don’t worry about the keyword density, write with just the end users problem in mind. If you already have a bunch of half finished blogs or domains just get some kind of content on them and then use Google Analytics tell you if the content was worth the 20 minutes or so to write it.

I have come to understand that it is not the lack of knowledge that holds you back but the sheer impossibility of putting any of your content up in a perfect state. Perfection is for the Olympics, or job is to get content up for people to see.

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