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What I have learned from my 100,000 article views at Ezinearticles

A little while ago I hit 100,000 views of my articles on ezinearticles.com with a total of 138 articles posted over the last year and a half or so. The number is huge to me but of course ezinearticles gets lots of traffic so I should not be surprised. If only I got a dollar for every view…but maybe soon if I follow what I have learned. Here are some observations from my stats.

Headlines count for almost everything - I have found that writing an article is only good if the title is very specific to keywords. I wrote about six pack abs, Jenny Craig Diet and How to reload Windows XP and got thousands of page views but on the articles where I just described what I would write about it seemed I got very little traffic from the articles.

Most articles are only good for a week but some have real staying power - In all but a handful of articles I would get a lot of traffic for a week or so and then drop out of the serps completely. I wish I could see stats for all articles on a week by week basis but alas there is no tracking like that at EzineArticles. On the articles as above where I actually use good keywords in the title I would get lots of traffic and still do get lots of traffic for those articles.

Clickthroughs have everything to do with the bio box - In the early days I would just say “Bill is passionate about fitness, to learn more visit his fitness blog at XXXXX” I got about a 1% bio box clickthrough on that but now the last paragraph of my article is acutally in the bio box with a distinct call to action and the clickthroughs are around 15-20%. What a massive difference eh?

I have had bad conversions to sales as I still have been pointing at specific reviews on my blog but the “leak” from those pages seems to be terrible. I hope that over my next 100,000 article views that I will only point to actual review pages as Kyle and Carson have put on this site (I have only found them under downloads in the sitemap) and see if my conversion is better.

This entry was posted on Tuesday, January 15th, 2008 at 9:51 am and is filed under Article Marketing.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.