I have a big office in the basement with a couple of computers and another connection for a laptop. I also have a big whiteboard and a giant roll of white paper. Why do I mention this? Because I am here right now in the basement trying to figure out where to really focus my business over the next year.
I tend to be kind of crappy at barinstorming in my own head. I can come up with ideas and content in my head but as far as strategy goes I really get bogged down in what I should focus on and doing those business building kinds of things.
So my whiteboard right now has a bunch of process type stuff for articles creation and deployment. Everything from article content creation and keyword foxus to bio box creation.
I also have a piece of 2 foot by 2 foot paper with sites and pages to focus on, Sales funnell focus, and traffic strategies. This piece of paper lets me see what I should always be focused on.
Now I have a new piece of paper where I want to do two thing, I want to see that processes that I do not have in place yet (another post altogether) and the things that I want to focus on over the next year including the amount of time I want to focus on each. Here are the things that I should focus on for next year, a bit of a straw dog really as I am just getting started. I also start each with the percent of time I want to focus on the subject. This is real work not just reading posts and playing around online.
50% of my time next year. This would be a focus between content for current blogs as well as new ebooks or other money generating content. I have been not great over the last year and even though I have added a lot of content to the internet it has not been very keyword focussed so there are a lot of articles and posts that I have written that I have not gotten a lot of traffic to. One more thing that I have to look at now is to write a lot more product reviews to have more pages to build links and visitors to.
20% of my time next year. Building of my social marketing presence. Things like Twitter, Facebook, Stumbleupon, HubPages, Niche Forums, Digg and others as the year goes on. I have started to do this a lot more this year as have a lot of others but I really need to start making inroads to building social profiles based on my various sites and niches.
10% of my time next year. This would be the promotion that I do of my current sites or even the future sites. I use Article Marketing, content to various sites and the building of Backlinks. I am pretty happy with the work that I do on buidling backlinks but I have not got enough pages that I need to build links to (reviews)
Creation of new niche sites
10% of my time next year. This would be Niche Identification, Keyword Research, and the deployment of new sites. I can do this quite easily at this point but want to do more of this in the next year. I probably have about 50 niche sites but really many of these are crap. If I could build another 50 I would be happy. I know in my head I fight between buidling one fantastic site or to build 100 great little sites instead. I really do though need to make sure that I split my income sources to make sure I do not get caught with slow seasonal markets or even dying markets that I rely on.
Blog and site optimizing
10% of my time next year. I have wasted a lot of time over the last year doing this. I do lots of SEO, Plugins deployed, and optimizing the themes that I have so that they are more and more focussed on making money and conversion.
So this is where I sit tonight, this is a living document over the next week or so for me as I try to really have a good focus going into the new year. I will try to update this in the next week and let you all know what will be my finaly business plan.