One of the things that we really see a lot of is that if you are looking for any products that are Internet Marketing related there are no bad reviews.
Is every internet marketing product that good? If you look at some products they will bash everything else in the market as rehashed crap and you even hear about rehashed crap in the internet marketing forums. I have read a lot of these ebooks and tried a lot of the software and all of the software I have tried seems pretty good and a lot of the ebooks are pretty good to excellent but of course some really are rehashed crap.
OK, so lets say that you are doing a lot of reviews of products. do you only review good products? Do you only say good things about products that you review (not quite the same thing at all). Why not do a bit of bait and switch with product reviews.
Start writing reviews about popular products that are crap. The products are usually popular on hype alone but still all you will see is products reviews that glow about whatever the book is about, so be honest and write a review saying how you really feel about the product.
When you write a negative review you it gives you the opportunity to highlight a better product, your honesty will give you more credibility in the eyes of your readers. The other thing that doing a negative review will do is give your blog or review site a lot more range of emotion. No one really wants to read glowing review after review and keep coming back for more.
I am on Joel Comm’s email list and most of the emails that I receive are raving about one or another product, and these emails come every day. All of the positive reviews that you see do not mean much when you do not see that the person writing reviews hates anything.